A logo is the face of a brand: what people see first before they see the products or services of the brand, and what they use to determine if the brand is a good fit for their needs. So how do you know if the logo you have or the one you need to design is effective and up to par? Here are 10 tips to guide you to an effective, creative logo.

So, you’re starting a new business…that’s awesome. The first thing people do when they start a new business is deliberate on the perfect name and then set out to create the perfect logo. A logo is a crucial part of your brand identity. It works as a communication tool with your customers, so they can easily identify your brand and your brand values. Creating a unique and memorable logo isn’t as cut and dry as one would expect, it takes a lot of consideration when it’s the fou