The Importance Of Real Estate Signs

Besides your business card, any Realtor will tell you that an eye-catching real estate sign is the most traditional and effective realtor marketing tool there is. It instantly shares that a property is on the market. Whether you’re promoting an open house or placing a for sale sign, custom real estate signs are an essential real estate marketing tool when paired with strategic digital marketing. Not only do they advertise listings, but they also represent your brand as a real estate agent. It establishes your agency or brokerage as a trustworthy organization, and it helps make your presence known in a neighborhood. But it’s important to use the right kinds of signs, and to craft quality designs that successfully sell your brand. Below is a list of the most popular Real Estate signs, used by successful Realtors.

Common Real Estate Signs

For Sale Signs	Advertise a property for sale and let people know it’s on the market.
Open House Signs	Advertise an open house with informative signs or directional signs throughout the neighborhood.
For Rent Signs	Attract new renters with promotional and informative signs, including size, cost, and contact information for the property.
Sold Signs	Share your success by informing people that a property is off the market. When potential customers know your track record, they may be in touch soon.
Real Estate Agent Signs	Establish yourself as a hyperlocal expert by advertising your real estate services and contact information.
Directional Signs	Arrow signs are placed around the neighborhood to guide viewers to a property for open houses or tours.
Commercial Real Estate Signs	Mark a commercial property for sale with large format signs or banners to make a big impression.

Determine the purpose of your sign before selecting the type and material. The classic real estate sign is a For Sale sign, which is generally a lightweight aluminum placed on a frame in the yard, but you could also use corrugated plastic or a yard sign for this purpose. If a property or apartment unit is available as a rental, a For Rent sign at the location can help reach potential tenants. These signs are typically used for residential real estate, which typically has a grass patch where you can set up a sign or place in a window.

Once a property is in contract or off the market, you can swap out the rider signs or switch to a ‘Just Sold’ sign. If you’re looking for custom commercial real estate signs, then you can attach a corrugated sign, banner, or an aluminum sign to the exterior of the building

For all real estate signs, make sure you’re following local regulations. Some cities have requirements about placing signs around town, so you want to ensure you won’t be violating any codes. 

What Types of Signs are Used for Real Estate Marketing?

Aluminum Real Estate Signs

When people think of real estate signs, they often think of a hanging sign out in front of the home for sale. They display the real estate agent’s name and contact information, so that quick contact can be made regarding the property for sale. Investing in these sleek custom metal signs shows your clients that your agency is high-end and professional. They can also be reused over and over again on properties the agent lists.

Real Estate Yard Signs

Durable, high-quality corrugated plastic is the budget-friendly, weather-resistant signs you often see businesses around town advertising with. They are printed with UV printing, which makes them long lasting, and secured with a step stake for easy placement and removal. These are often great for open house signs and directional signs you can place throughout the neighborhoods of a house for sale.

A-Frame Real Estate Signs

A portable sign, such as a custom A-Frame sign or sandwich board, is a useful tool for any real estate agent to have. They are portable and easily changeable with slide in boards, so great for sidewalk advertising at your agency, events, or open houses.

Real Estate Car Magnets

Signs don’t have to be stuck in one spot. Realtor car magnets are a great way to promote your agency or brokerage. Custom car magnets stick to your vehicle without damaging the paint. Add your agency name and phone number to the design so people can quickly contact you. This small yet impactful magnetic sign is what makes real estate car advertising so successful. While you’re traveling between listings and parked at the office, your car can serve as a mobile advertisement.

Decals and Perforated Vinyl for Vehicles or Office Buildings

Looking for something a little more permanent but still removable? We also do window decals, which can be placed on your car windows or body for continual advertising. These decals also work for agency windows and have also been used on the windows of office buildings or commercial building for sale.

What to Put on Real Estate Signs

Whatever you are putting our there, signs, business cards, or flyers, always put your name, contact information (phone number and/or email), agency name, website, and social media handle. These basic details ensure people know exactly where to go when buying or selling a home. Otherwise, the information you include will depend on the purpose of your sign. A For Rent sign might include how many bedrooms a unit offers and the monthly price. A For Sale sign will include other amenities, like the number of bedrooms or the square feet. You can even include a QR code for people to scan to schedule a tour. For any sign, there should be a call to action: call now, scan for a virtual tour, tour today, etc. You can include photos of the property or a professional realtor portrait. 

Other Real Estate Marketing Essentials

All your real estate marketing materials should feature the same design style. Start with real estate business cards, which help potential buyers and sellers contact you. Pair it with door hangers and postcards to promote your services around the neighborhood. For event marketing, you can order prints specific to the property. Print property flyers, custom brochures about the buying process, and real estate folders to hold info packets.